August 29, 2006 @ 10:41 pm by sean
If History of Design II was communist (Objects of Desire)
Advertising is decidely capitalist.
Here are a few choice quotes from chapter two.
“While the communist countries once condemned advertising as an evil of capitalism, eastern European countries now encourage private enterprise and realize the benefits of advertising. Even China appears to have inherited the capitalistic sensibilities of Hong Kong.”
•my italics, for emphasis•
“Why? To achieve the most significant function of advertising: lowering the cost of sales.”
•lowering the cost of sales=lowering the cost of selling, not necessarily the cost to the consumer•
“As high profits lured imitators into the marketplace, each offering the most attractive product features at lower cost, consumers became the beneficiaries of of more choices, higher quality, and lower prices.”
•really? what was the last product you bought that cost less than what you replaced it with?•
“You, as a free individual, have the opportunity to select the product that best matches your functional, financial, or social needs and aspirations.”
•Naturally, the selection is limited to the options given
“However much people may wish to pursue an entirely original treatment in their interiors, they invariably find themselves constrained by the market. For all the illusion of freedom at home, the things people spend their money on are fixed by what the economy provides for them to spend it on”- Adrian Forty (not from the advertising book)•
“Newspapers, magazines, radio, television, and many websites all receive their primary income from advertising. This facilitates freedom of the press and promotes more complete information.”
•isn’t this world perfect?•